Measuring the ROI of Your Digital Marketing Strategy
Webinar OR Recorded Webinar + Free Digital Download
Wednesday, September 19, 2018
12:00 pm – 1:30 pm Pacific
1:00 pm – 2:30 pm Mountain
2:00 pm – 3:30 pm Central
3:00 pm – 4:30 pm Eastern
The ability to track and measure accountholders’ online behavior is growing more powerful by the day. Everyone wants to track the elusive ROI (return on investment) of their marketing and advertising dollars. But there’s a shift in thinking about capturing the digital accountholder; it’s the power of building a successful ROE (return on engagement) strategy. This new ROE metric may need to become part of the overall ROI calculation of your digital marketing strategy. This session will provide marketing professionals with tangible methods to measure the effectiveness of their digital marketing campaign.
Are you familiar with terms like conversion rate, click-through rate, cost per lead, cost per conversion, etc.? Learn about these terms, free tools to begin your tracking and engagement efforts, and how to determine if your results are average, need improvement, or if you’re knocking it out of the park!
- The 80/20 rule of profitability: not all accountholders are created equal
- Key performance indicators (KPIs) that impact online performance
- Extracting meaningful data from social networking platforms to measure engagement and interaction
- Importance of ROE and how it differs from traditional ROI measurement strategies
- Engagement and response rate benchmarks to measure against industry norms
- Measuring your “personal ROI” and engagement activity when acting as an employee on social networking sites
- TAKE-AWAY TOOLKIT
- Downloadable tip sheet for setting up a Google Analytics account to automatically track KPI data
- Employee training log
- Quiz you can administer to measure staff learning and a separate answer key
Attendance verification for CE credits provided upon request.
WHO SHOULD ATTEND?
This session will benefit senior management, marketers, retail and lending staff, and compliance personnel.
Please note: The live webinar option allows you to have one telephone connection for the audio portion and one Internet connection (from a single computer terminal) to view online visuals as the presentation is delivered. You may have as many people as you like listen from your office speaker phone.
ABOUT THE PRESENTER – Eric C. Cook, WSI Digital Marketing
During a successful 15-year banking career, Eric Cook was the “driving force” behind many of his bank’s strategic technology initiatives, taking his community bank online in 1995 as one of the first “hometown” banks in the nation with a presence on the web. Starting as a teller, when Eric left banking in 2007, he was regional president for a Michigan-based, publicly-traded community bank.
Today Eric owns his own digital agency, primarily focused on helping community financial institutions better understand and leverage the power of the Internet. A two-time contributing author to the best-selling book “Digital Minds: Twelve Things Every Business Needs to Know About Digital Marketing,” he also is on faculty at several banking schools around the country where he teaches others how to prepare to engage and build relationships with today’s digital consumer. Eric combines his hands-on experience with state-of-the-art digital marketing solutions to help his clients achieve success online and is a sought-after speaker on social technology, digital strategy, and online business trends.
THREE REGISTRATION OPTIONS
Note: All materials are subject to copyright. Transmission, retransmission, or republishing this webinar to other institutions or those not employed by your financial institution is prohibited. Print materials may be copied for eligible participants only.
1. LIVE WEBINAR
The live webinar option allows you to have one internet connection from a single computer terminalYou may have as many people as you like listen and watch from your office computer. Registrants receive a website address and passcode that allows entrance to the seminar. The session will be approximately 90 minutes, including question and answer sessions. Seminar materials, including instructions, passcode, and handouts will be emailed prior to the broadcast. You will need the most-current version of Adobe Reader available free at www.adobe.com.
2. RECORDED WEBINAR + FREE DIGITAL DOWNLOAD
Can’t attend the live webinar? This option provides a recording of the live event, including audio, visuals, and handouts. We even provide the presenter’s email address for follow-up questions. You will receive an email with the recorded webinar link, which can be viewed anytime 24/7, beginning 6 business days after the webinar. You will also receive instruction on how to download a free digital copy of the webinar to your PC, which you may keep and use indefinitely.
The recorded webinar may ONLY be ordered for 6 months following the live webinar. In addition, the download must be completed within 6 months of the live webinar date.
3. BOTH LIVE WEBINAR & RECORDED WEBINAR + FREE DIGITAL DOWNLOAD
Options 1 and 2 described above.
AFFORDABLE, PROFESSIONAL TRAINING, WHEN AND WHERE YOU CHOOSE