Advertising & the New Media Mix: What’s Right for Your Bank?
Webinar OR Recorded Webinar + Free Digital Download
Wednesday, August 15, 2018
12:00 pm – 1:30 pm Pacific
1:00 pm – 2:30 pm Mountain
2:00 pm – 3:30 pm Central
3:00 pm – 4:30 pm Eastern
Today’s marketing staff face a big challenge: expanding the customer base by reaching across diverse demographics using the optimal marketing mix, often with a limited budget. Learn about today’s marketing trends, media-buying strategies, appropriate messaging, and trackable return-on-investment metrics. This webinar will look closely at traditional media and the advantages of going digital, along with the real data it provides. You’ll be encouraged to rethink your media-buying strategy in a way that makes sense for your institution. Join us to hear about effective customer-retention strategies, reexamine your unique market areas, and learn how to attract and retain a new generation of customers. This webinar will help you assess the allocation of your advertising dollars in today’s fast-paced digital world.
- The diverse makeup and demographics of today’s accountholders
- Review traditional marketing media: print, radio, television, direct mail, billboard
- Digital marketing, terminology, and trends
- Directory listing management and importance of promoting positive reviews
- Return-on-investment terminology and formulas used with digital media
- Campaign trends to help with accountholder acquisition, retention, brand loyalty, and brand awareness
- The appropriate media mix given your marketing budget and footprint
- TAKE-AWAY TOOLKIT
- Recommended links to learn new digital technologies
- Sample marketing budget spreadsheet
- Allocation of advertising expenditures chart
- Employee training log
- Quiz you can administer to measure staff learning and a separate answer key
Attendance verification for CE credits provided upon request.
WHO SHOULD ATTEND?
This informative session is designed for financial services marketers, communication managers, social and digital marketing managers, and media buyers.
Please note: The live webinar option allows you to have one telephone connection for the audio portion and one Internet connection (from a single computer terminal) to view online visuals as the presentation is delivered. You may have as many people as you like listen from your office speaker phone.
ABOUT THE PRESENTER – Alexandra “Ali” Mandell, Opportunity Bank of Montana
Ali Mandell is the Marketing Officer of an $800 million publicly-traded Montana bank and has been in the financial services sector for nine years. Before her banking career, Ali was a journalist who received an Emmy award for Made in Montana, a story she wrote and produced for Montana PBS. While working at a premier advertising agency, Ali and her team received multiple Montana Addy Awards for work related to the healthcare industry, banking, telecommunications, and state ballot initiatives. Along the way, she has developed a robust understanding of media buying and negotiating, media trends, and brand engagement and development.
Ali holds a Bachelor’s in Broadcast Journalism and Communications and is a graduate of the ABA Bank Marketing School at Emory University. The combination of journalism and banking gives her an advantage with public relations, advertising campaigns, marketing strategy, and creating engaging content media.
THREE REGISTRATION OPTIONS
Note: All materials are subject to copyright. Transmission, retransmission, or republishing this webinar to other institutions or those not employed by your financial institution is prohibited. Print materials may be copied for eligible participants only.
1. LIVE WEBINAR
The live webinar option allows you to have one internet connection from a single computer terminalYou may have as many people as you like listen and watch from your office computer. Registrants receive a website address and passcode that allows entrance to the seminar. The session will be approximately 90 minutes, including question and answer sessions. Seminar materials, including instructions, passcode, and handouts will be emailed prior to the broadcast. You will need the most-current version of Adobe Reader available free at www.adobe.com.
2. RECORDED WEBINAR + FREE DIGITAL DOWNLOAD
Can’t attend the live webinar? This option provides a recording of the live event, including audio, visuals, and handouts. We even provide the presenter’s email address for follow-up questions. You will receive an email with the recorded webinar link, which can be viewed anytime 24/7, beginning 6 business days after the webinar. You will also receive instruction on how to download a free digital copy of the webinar to your PC, which you may keep and use indefinitely.
The recorded webinar may ONLY be ordered for 6 months following the live webinar. In addition, the download must be completed within 6 months of the live webinar date.
3. BOTH LIVE WEBINAR & RECORDED WEBINAR + FREE DIGITAL DOWNLOAD
Options 1 and 2 described above.
AFFORDABLE, PROFESSIONAL TRAINING, WHEN AND WHERE YOU CHOOSE